End-to-End Automated Marketing Implementation

Only adZU allows you to manage your marketing from plan to production to delivery. Each step is automated and simple-to-use, giving you and your team the time to focus on optimising your strategy.

From Asset Management to Automated Production

adZU lets you store templates, images and content so you can inspire your users to find & use relevant marketing materials. Then adZU empowers your team to build their own versions. adZU makes sure each one is brand, legal and product compliant.

All Media. All Markets. One System.

Only adZU supports press, digital display, e-mail, web, direct mail, outdoor and social. Your customers access a huge range of paid, owned & earned media-your brand should be properly represented in all.   Use adZU to manage campaign localisation in all your markets.

More Efficient and More Effective Marketing.

adZU vastly simplifies your marketing implementation workflow, generating huge time and cost savings. But it also gives you visibility, of all of your marketing activity in all of your offices. And we link this to sales and response data so you can immediately see how your marketing spend is performing. And respond in real time to do more of what’s working.

Reduce costs. Improve investment.

4 ways in which adZU saves you money (hint-our clients use the cost savings to invest in more effective marketing).

Intelligence, Insight and Optimisation.

adZU gives you the tools to respond faster than your competitors. adZU turns all your marketing into data and reports on it. So you can analyse each office’s performance and see real time data on marketing activity. We link to our client’s sales data so we can report on the effectiveness of marketing investment.

Advanced Financial Management

Budget management

Make sure all your marketing budget is being spent in line with strategic goals.

Co-Op Budget Control

Each franchise/local office has an account to manage their Co-Op marketing activity. Eliminate the admin of Co-Op budget claims.

Integrated Billing

adZU automates invoicing for media and production costs and the re-charging of your network.

Integrate all your marketing processes and partners

Your marketing network is a social network. adZU is used by marketing departments in Global Fortune 500 businesses worldwide as the central HUB for all marketing activities.

Compliance. Right First Time, Every Time.

adZU ensures every marketing material you produce is correct.

Streamlined admin

Our full admin site allows central marketing and its agencies to control all elements of the application -content, access, approvals, reporting, etc. -including the parameters for local customisations. The result is unprecedented control over their brand and marketing.

Fast-track templating

adZU is deeply integrated with Adobe Creative Suite. We empower creative agencies to build and manage their own templates in InDesign and Flash. This ensures quality, speed and reduces cost.

Modular. Proven. Future proof.

adZU is a well-established product, in use with some of the world’s biggest brands. It delivers hundreds of thousands of campaigns every year. It is a product of Code, one of the industry’s best known marketing technology businesses and a subsidiary of Omnicom Group. But every client is different and so adZU is customised to meet their needs. Clients can choose different modules adding new ones over time. Clients can customise the application -from a simple look and feel change, to a deep integration into their existing technology set-up.

Increase marketing volume by 30% - at no extra cost

Challenge

Nissan’s local marketing was centered around press advertising – despite the fact that customers rarely use newspapers to research their prospective cars purchases.


How could Nissan change long established dealer habits and inspire their business to make the jump to using more accountable, more effective digital communications?


How could Nissan change long established dealer habits, make deployment into new marketing channels simple and address significant brand compliance issues?


Solution

Code implemented adZU for Nissan allowing retailers to build targeted, brand and legal compliant banners, press ads, e-mails and CRM campaigns in minutes – trafficking them to the relevant media end-points (local press, DoubleClick, printer, etc.), all at the click of a mouse.


Despite not being trained marketers, adZU enables dealers to take a more sophisticated approach to local marketing, reaching potential customers in a much more personalized and targeted way

Result

Using Code’s adZU platform has increased Nissan’s marketing communications volume by 30%, shifting the marketing mix from 90% press to 50/50 press and digital, all without increasing the company’s marketing budgets.


Nissan now have a single system with which to monitor and track local marketing activity. Dealers have the flexibility to create tailored local messaging – without the risk of materials being non-compliant from a brand or legal point of view.

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No.1 in market share after huge cost savings

Challenge

Vauxhall’s dealer network wasn’t maintaining brand or legal compliance when developing marketing materials. How could Vauxhall make deployment into new marketing channels simple and address significant brand compliance and legal issues?

Solution

Code implemented its leading marketing production automation platform – adZU. This allowed Vauxhall to automate the creation of print ads, direct mail, email, radio and outdoor ads so that they were brand and legally compliant. We also enabled on-line media buying to maximize buying power while minimizing administration costs, automated approval and distribution workflows and integrated with GM financial systems to automate billing. All this provides Vauxhall with real-time management reporting to maximize effectiveness.

Results

Code has increased Vauxhall’s local advertising volume from 14,000 to more than 25,000 per year; has improved legal and brand compliance from 18% to 100%; and has reduced Vauxhall’s cost per ad by more than 90%.

It’s no coincidence that in that time, Vauxhall has gone from number 3 to number 1 in market share.

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Brand control with local empowerment - now in Subway

Challenge

When we first started working with Coke and their agency, BD Network, the challenge they had was to create effective and cost-effective promotional point-of-sale material in restaurants. The issue was that each restaurant wanted POS communicating an offer relevant to their customers – some restaurants would offer a combo deal on a hotdog and Diet Coke, for others it would be a free 7 Up with the vegetarian special – but the cost for tailoring POS to each outlet was prohibitive.

Solution

Coca-Cola wanted to support their trade customers, drive volume and protect their brand. Our solution allows Coca-Cola sales reps to work with the customer to create POS material featuring an effective offer, an appealing food image (from a library of thousands) and the right Coca-Cola branding. The system generates a PDF in seconds which can be downloaded or sent for professional printing. It also works whether or not the sales rep is on-line.

Results

The solution started off small – in workplace restaurants – but it saved money for the retailer, drove incremental sales for both Coke and its customers and improved the presentation of all Coca-Cola brands in retails. Its success with Coca-Cola and its customers has seen it rolled-out to the on-trade and now to Subway.

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Planning for effectiveness, institutionalized learning

Challenge

Peugeot needed help with managing and utilizing their marketing planning functionality, with changing dealer behaviour to use more media types and with streamlining the process of implementing campaigns.

Solution

For Peugeot, we implemented adZU to help their dealers plan their marketing spend by product, by channel and by campaign. Peugeot retail marketers have full visibility of proposed investment and can intervene to recommend more effective use of budget. Sales effect can now be measured against investment to create virtuous learning circle, where dealers are able to know what activity is working and channel their budgets accordingly.

Results

Over 80% of dealer marketing was carried out by dealers in the local press. Introduction of email and online banners has moved this to a 50/50 split between digital and offline. Additionally by centralizing media buying via the system, Peugeot was able to show a 10-15% saving in overall media costs across the network.

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Redefining the role of brand guardian - how the world interacts with the PwC brand

Challenge

When Pricewaterhouse Coopers rebranded to PwC, they wanted to allow the world to engage with the brand – from employees to partners and vendors. Far from a typically static brand site with fixed assets available for download, PwC were acutely aware that their new brand would be a far greater success if people were free to play with it, interact with it and be engaged by it.

So how could they achieve this level of engagement on such a grand scale – and how could they do it without the brand being misused?

Solution

Working with Wolff Olins, Code developed a global brand community platform that enabled PwC to achieve the balance of encouraging stakeholders to interact with the brand and one another, and managing those requests and conversations in real-time to ensure control is maintained.

Designed completely around PwC’s needs, the platform is built on an easy-to-use custom content management system, with structured workflow, custom asset finder and enterprise social networking to promote collaboration.

Results

With 20,000 visits per month from over 100 countries, PwC employees and its many outside vendors around the world can now access all brand assets, marketing materials and brand guidelines and policies. PwC’s global brand team has gained real-time control of all global asset requests. Plus key metrics around knowledge management and brand engagement have all been exceeded – all with zero risk of materials being non-compliant from a brand or legal point of view.

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